As a marketer, you know of video’s ability to engage audiences and boost customer conversions. What you don’t know is how your peers are using interactive features to accelerate video’s performance. You want to understand:
What types of interactive video are most widely used by marketers?
What are the perceived benefits and challenges of interactive video?
How much do marketers budget for interactive video?
How well does interactive video perform?
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Interactive Video: Defining and Measuring Performance, a report by Demand Metric and Brightcove answers these questions.
Learn how to use interactive video with research-backed strategies based on survey data from 500+ video marketers. Prioritize video in 2016 — create your blueprint now!