How to Convince Your Boss it’s Time for Video Marketing
Video is a fundamental part of today’s marketing mix. According to Aberdeen’s "Analyzing the ROI of Video Marketing," 70 percent of best-in-class marketers use video as a content marketing channel. Yet, when faced with tight budgets and increasing P&L responsibilities, some marketing leaders are hesitant to embrace video.
Cost-effectively integrate video into your marketing campaigns, such as email marketing and social media.
Create personalized, one-on-one conversations with your audience using video.
Use video as a marketing accelerator and sales enabler.
Boost online sales and increase shopping cart conversions.
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This eBook will help you formulate a strong case that will convince your boss to adopt video. It explains how to:
