The End of the Impulse Buy

Understanding the new customer shopping journey is key to success for retailers eager to keep ahead of fierce competition in a race that presents itself as both a marathon and a sprint. Brands are forced to adapt rapidly whilst steadily heading towards long-term growth.

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New research from Brightcove shows that consumers are wisely using all of the online tools at their disposal, taking their time to compare prices, suppliers and offers to find the best deal before completing their purchase. As such, the path to purchase can now feature as many as 29 different steps.

Download your copy of the research report to learn more about these latest consumer trends, and see how online video can play a pivotal role in reducing time to purchase.