New Research from Brightcove Finds Video Content Impacts Product and Service Purchases, Particularly by Millennial Consumers

In our recent 2018 Video Marketing Survey, Brightcove analyzed the impact that video has on consumers’ buying decisions. The results confirmed that video is a powerful tool for driving brand engagement and purchases. In fact, 76 percent of consumers claim to have purchased a product or service after viewing a video.

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Want to see more engaging survey stats and results? Download our visual snapshot.