OTT insights on adoption, barriers and payments.

This market study by Brightcove, in partnership with YouGov, takes a comprehensive look at the consumer viewing habits and perceptions of OTT services across Singapore, Hong Kong, India, Indonesia, and Thailand.  

Download this report now to discover:  

  • How viewing hours, devices, and platforms differ across five countries  

  • Factors that drive consumers to sign up for OTT services    

  • Factors that cause consumers to unsubscribe from OTT services    

  • Key factors to retaining subscribers    

  • How consumers want to pay for OTT     

  • How payment preferences differ across genres, including sports, TV shows and movies    

  • How tolerant consumers are to OTT advertising  

Whether you are starting your search for a turnkey OTT experience, or you’re a sophisticated broadcaster seeking to offer a more customised offering, this report is essential reading for understanding consumer viewing habits and preferences.  

It’s also essential reading for any content owner who wants to gain a greater understanding of consumer habits and preferences towards OTT TV services.  

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© 2018 Brightcove Inc. All rights reserved.
 Privacy | Terms & Conditions